I’m not a Karen Millen customer. Why? It’s just never felt like a ‘brand for me’. Can their #WomenWhoCan campaign change my perceptions?
I’m a big fan of Gucci’s current playful approach to their branding. They have taken their logo and rather than shy away from using it…they’ve embraced it. They are using it on tshirts, on belts…sometimes in a sophisticated way….sometimes going for a gaudy feel.