January 2012
10 posts
2 tags
[Infographic] What are the Best Times to Blog? →
By Dan Zarrella
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“Social media sites beyond Facebook, Twitter and LinkedIn are seeing significant...”
– Marketers Follow Users to More Social Sites - eMarketer
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Peer Index launches PeerPerks - exclusive rewards...
I like Peer Index. They’re helpful, friendly, quick to respond and improve their system….and now they’ve given me a free book. Yay!
I’m not sure what your PeerIndex score has to be to be considered influential for PeerPerks. Give it a try…see if you are eligible for a free copy by going to: http://www.peerindex.com/vip/pear-shaped …and fill in your Twitter...
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Social Media boosts Purchase Intent even after a...
Looking at the impact on brand metrics is a preoccupation of any social media manager or digital planner worth their salt. Likes and shares are great, but those interactions have to actually mean something!
Trouble is, there isn’t much research around. BzzAgent (social media marketing arm of dunnhumby) are trying to rectify that.
Beginning in summer 2010 they began studying the immediate...
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Google caught violating its own rules →
Whoops!
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“Just for fun lets have some crazy left field prediction that sounds good but has...”
– 2012 search predictions: the experts’ view | Econsultancy
I don’t think that prediction is all that crazy ;-)
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“I admit, I do like our new addition to the family. Chester is a spunky little...”
– Kitty Twitty Cat Toy — DIY How-to from Make: Projects
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Top 10 tips to help your business improve local...
Some basic (but handy!) tips from Flowtown.com on improving the SEO for your local business. If you do own a small business, make sure you are getting each other these right:
1. Get Links From Local Sources Sites that link to you help bolster your presence in search rankings, and sites associated with your location that link to you will help connect your business in search engine algorithms....
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7 tips for creating the best online display ads
1. Use video 2. Initiate your video automatically 3. Match the ad with the site content 4. Use richer, more visible ad formats 5. Use synched ads 6. Take advantage of dynamic creative optimisation 7. Integrate exchanges into the media buy
More from Ariel Geifman (principal research analyst, MediaMind) at http://www.brandrepublic.com/research/1109742/Seven-best-practices-building-smart-ad/
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Google kicks off the new year with a homepage... →
December 2011
5 posts
1 tag
Pre-roll Ads v Wrap-Arounds
The Sun Online has made the decision to replace pre-roll advertising with InSkin Media’s consumer-controlled wrap-around ad format, as part of its wider strategy to focus on sponsorships and drive traffic to the site. The ads wrap around online video and remain visible for the viewing duration. As soon as a user interacts with the brand messaging, the video content pauses and won’t restart until...
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“86% of smartphone users ignore mobile advertising”
– Marketing News | UTalkMarketing
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Apps are the Future, They Just Need to Act More... →
Interesting article on TheNextWeb
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“While the new web design will eventually be available to all users, users can...”
– An Insider’s Guide to the New Twitter Design
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The pros and cons of affiliate marketing →
Online affiliate marketing is a proven way in which brands and marketers can drive sales, transactions, and awareness about their products through a third party partner.
The affiliate marketing gurus advocate the benefits of this performance-based tactic as an opportunity for advertisers to pay only for proven results. At the same time however, seasoned marketers warn that its cost-benefit...
November 2011
1 post
2 tags
October 2011
1 post
4 tags
Online Advertising ROI beats TV
A recent study of eight major FMCG campaigns to measure cross-media advertising on short-term sales.
It showed that Online Advertising is best for ROI “The average short-term online sale for digital advertising is calculated at 75p, compared to 66p for press, 53p for outdoor and, a surprisingly low 43p for TV.”
For more info, go to:...
September 2011
1 post
2 tags
August 2011
3 posts
11 tags
Paid, Promoted, Owned, Shared, & Earned: The...
In discussions about new media, you will often hear the division of media opportunities as Paid, Owned, and Earned media (P.O.E.M.)
Brian Solis believes that using Paid, Promoted, Owned, Shared, and Earned is a better way to categorise.
He has once again partnered with JESS3 to visualise this:
Introducing The Brandsphere
Social networks and channels present brands with a broad array of...
3 tags
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July 2011
3 posts
3 tags
Social TV - Best Practices [infographic]
A handy guide for those responsible for socialising tv programmes and events:
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Wordpress now powers 14% of the world's websites →
Impressive!
7 tags
June 2011
16 posts
6 tags
1 tag
Should 'Internet' be spelt with a capital 'I'? →
Creating a good discussion on Facebook - join in and have your say!
6 tags
31% of mums (moms!) seek out brands they like on...
Survey featured on AdAge in the USA:
31% of moms sampled proactively sought out brands they liked on Facebook and another 11% liked a brand after they saw that their friends had liked the it.
If we assume that some of the “other/NA” and article-based likes weren’t directed by the brand, we start getting to a majority of moms liking a brand without the brand having to market at...
6 tags
“Guardian editor Alan Rusbridger said it was responding to “inexorable trends” in...”
– Job cull looms at The Guardian - Telegraph (via mediafuturist)
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WatchWearable technology is on the rise
Want this pair of HD enabled, socially networked, video streaming sunglasses?
Eyez™ - the latest innovation in personal video recording technology. Eyez™ embeds a 720p HDvideo camera within a pair of eyeglasses designed to record live video data. The recorded data can be stored on the 8GB of flash memory within the Eyez™ glasses, transferred via Bluetooth or...
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“If a new technology extends one or more of our senses outside us into the social...”
– Marshall McLuhan, Gutenberg Galaxy
(via stoweboyd)
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“The Bangor Daily News announced this week that it completed its full transition...”
– How To Run A News Site And Newspaper Using WordPress And Google Docs - 10,000 Words
(via idlesi)
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BBC developing new iPhone app for field reporters →
The BBC is in the process of creating a new app that would allow its reporters in the field to file photos, audio and video from an iPhone or iPad directly into the news organization’s system. The app would also allow reporters to broadcast live from an iPhone using only a 3G signal.
(via greggyour)
“The generation that had information, but no context. Butter, but no bread....”
– Meg Wolitzer, novelist, as quoted in the New York Times piece, The Twitter Trap
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Online Display Advertising overtakes search as...
A survey by the Internet Advertising Bureau (IAB) found that online TV inventory and long-form video consumption has been a key driver to the boost in overall digital spend, with video adspend almost doubling in most markets. In the UK alone, growth in online video spend is up by 90%.
We have long talked about the Internet being a ‘world’ rather than a channel. The benefits are that it’s great...
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Social Media Consultants - the end of the road?
@gordonmacmillan has posted a great article on The Wall blog (run by Brand Republic…Marketing Mag, Revolution etc.)
He draws on some insight from others about social media consultants being there to assist in the transition from social media being ’nowhere’ to ‘everywhere’. This is always the role of the consultant and it shouldn’t come as a surprise that now...
5 tags
Factors that affect your SEO ranking (SEOmoz 2011...
SEOmoz have released their 2011 report into the factors that affect your SEO ranking.
As always, it’s a must read… here’s a quick snapshot of the overall ranking factors:
Source: http://www.seomoz.org/article/search-ranking-factors#overview
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Digitally Leeds →
Found a great little website (thx to @markkelly333) all about Digital in Leeds (UK). It covers blogs, events and jobs.
Needs a bit more content…that will come when everyone gets to know about it.
May 2011
9 posts
2 tags
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4 tags
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SEO for online PR
We all know that Online PR and SEO go hand in hand these days. Here are some top tips from diggerlisa - is she missing any? do you agree?
Determine the best keywords for your announcement. Depending on the news you are issuing, they may vary from previously identified terms.
Online keyword tools are excellent resources for determining the correct terms. If your organisation does not subscribe to...
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toonPAINT for iPhone
I like the toonPAINT app for the iPhone. But do you know what really bugs me? I can’t seem to create lovely pictures like everyone else that use colour.
It’s easy to create the bare ‘toon’, as the app does it for you. Here is my husband asleep on the sofa with one of our cats:
I do love that pic….but I’d also love to create something like this (by...
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“Popular is almost never a measure of impact, or genius, or art.
Popular...”
– Seth Godin
April 2011
15 posts
2 tags
Top tips for hiring a social media agency
Kirstal Ireland, who has worked both client-side and agency-side, gives her top tips for hiring a social media agency:
1. How did they contact you? 2. Check out their online profile – seriously! 3. Don’t buy the suits 4. Social Media Case Studies and Clients 5. Does the agency put marketing and your message before the technology?
Read more of the detail at:...