December 2011
5 posts
1 tag
Pre-roll Ads v Wrap-Arounds
The Sun Online has made the decision to replace pre-roll advertising with InSkin Media’s consumer-controlled wrap-around ad format, as part of its wider strategy to focus on sponsorships and drive traffic to the site. The ads wrap around online video and remain visible for the viewing duration. As soon as a user interacts with the brand messaging, the video content pauses and won’t restart until...
1 tag
“86% of smartphone users ignore mobile advertising”
– Marketing News | UTalkMarketing
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Apps are the Future, They Just Need to Act More... →
Interesting article on TheNextWeb
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“While the new web design will eventually be available to all users, users can...”
– An Insider’s Guide to the New Twitter Design
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The pros and cons of affiliate marketing →
Online affiliate marketing is a proven way in which brands and marketers can drive sales, transactions, and awareness about their products through a third party partner.
The affiliate marketing gurus advocate the benefits of this performance-based tactic as an opportunity for advertisers to pay only for proven results. At the same time however, seasoned marketers warn that its cost-benefit...