Who will become the Mayor of Location Based Services?
Mark Kelly at Brass Agency wrote a great blog post about Location Based Services (LBS). It’s well worth a read and follows on from a discussion we’ve been having in the agency about LBS and their value.
The general consensus is that some of us use it (expanding with the introduction of Facebook Places) and think it’s “ok”….but the actual potential and future of LBS looks very exciting.
Here’s a snippet:
What value do location updates offer?
Check-in services per se are generally viewed as banal updates that clog social networks: “I’m at Pizza Express.” So what, get off my screen. Okay, I’m guilty of posting just that, as someone who currently uses three such services (in the name of trialling all that is new). But there’s a good chance you’ll be posting something similar in the future, once there are compelling reasons for you to do so (you know, the offer / bargain / loyalty / engagement thing).
Actually these location updates do offer some ‘value’; they often engender a ripple of dialogue with follow-up comments from friends, seemingly more so if you throw in a photo. And social network banter is a modern constituent in the glue that keeps our distributed relationships alive. And people do derive value from revisiting location + photos + friend comments in their digital life stream.
6 notes
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mikedamazo liked this
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selloutsamizdat answered:
Sorry - I don’t need any more advertising in my life, from friends or anyone else.
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digital-diva posted this
