Digital Diva • Nike embraces social media, but is “still learning”

Nike embraces social media, but is “still learning”

I went to the ‘Advertising in a Social Media World’ conference recently with a few other peeps from Brass. There were some great speakers and I’ve written the first blog post, featuring the Nike presentation, for the Brass Blog.

More highlights from the conference are to follow.

Plus, Debs (Head of Online PR at Brass) and I live tweeted from @BrassAgency throughout the day with lots of handy stats and titbits.

I thought the Nike presentation by Simon Owen, was particularly good because he shared lots of experience and yet was very open and honest….saying “we’re still learning”.

For the full low-down on the Nike pres, please take a look at:

http://www.brassagency.com/blog/nike-embraces-social-media-but-is-still-learning