Pre-roll Ads v Wrap-Arounds
The Sun Online has made the decision to replace pre-roll advertising with InSkin Media’s consumer-controlled wrap-around ad format, as part of its wider strategy to focus on sponsorships and drive traffic to the site. The ads wrap around online video and remain visible for the viewing duration. As soon as a user interacts with the brand messaging, the video content pauses and won’t restart until the ad has finished
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