7 tips for creating the best online display ads

1. Use video

2. Initiate your video automatically

3. Match the ad with the site content

4. Use richer, more visible ad formats

5. Use synched ads

6. Take advantage of dynamic creative optimisation

7. Integrate exchanges into the media buy

More from Ariel Geifman (principal research analyst, MediaMind) at http://www.brandrepublic.com/research/1109742/Seven-best-practices-building-smart-ad/

4 notes

Show

  1. digital-diva posted this

Blog comments powered by Disqus