Birthday Party Video
I watched this lovely video over on Scott Gould’s blog (thanks Sy Taylor for the alert).
As Scott says…
…doesn’t this just get you right back to the basics of social media?
- Identifying passions
- Identifying influencers
- Targeting online and offline to create word of mouth
- Delivering an exceptional product / event
- Creating multiple levels of participation within the product / event
- Providing some memorabilia / takeaway to build advocacy for next time
- Keeping the community alive
Love it :-)
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jaclynf reblogged this from digital-diva and added:
Cute analysis of a successful birthday marketing strategy.
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digital-diva posted this
