…those of us who are in the link building business need to recognize and respect the distinct culture of social media networks. Social media is not there to be exploited for SEO.

Don’t ask “what can social media do for my links”. That’s just spam 2.0.

Instead, ask, “what can I do to contribute to the conversation aside from link drops”. If you have nothing to add but company and/or client links, frankly, your wasting your time, and ours.

Quote from Eric Ward 

Todd Heim at SearchEngineJournal.com also says:

“When it was finally confirmed that Twitter & Facebook links pass SEO value for search engine rankings, I must admit: I cringed a little.  It’s not that I didn’t see it coming.  It’s just: now that they have confirmed for everyone what many have been predicting for years, even the doubters are rushing to incorporate social media into their link building strategy.  And that worries me.”

Read more here (with handy tips to avoid the pitfalls of link building in social media)

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