SEO v Social Media

An interesting discussion is getting going on Linked In - SEO v Social Media.

Here is the question posed to the Digital Marketing Group:

Is SEO Needed Now That Social Media Has Arrived?

There has been a huge increase in ‘noise’ about social media and how it’s changing the way people are experiencing the web.

Is social media really changing the way everyone interacts with the web?

Is it changing the way people find things on the internet?

What is an average users experience of the web and how do they use it?

How wide is the gap between the number of people searching for SEO as compared to Social Media?

Here’s what we found how does it compare with your experience?

http://www.interleado.com/blog/index.php/2010/01/18/seo-or-social-media-is-seo-needed-now-that-social-media-has-arrived/

It has created a lively and interesting debate!

To be honest, the research that is linked to above doesn’t really say anything and the question is a bit of a non-starter.

Social media won’t replace SEO.

SEO is the process of making content visible (e.g. a website, a blog, a youtube video). SEO isn’t just about websites.

Social Media is about interactions and connections.

The two need to work together and planned within a holistic digital strategy.