Are we addicted to Social Media?

A recent independent study by Retrevo Gadgetology asked 1,000 users the “when, where and what” regarding social media sites like Twitter and Facebook. 

Here are some highlights:

Do you check/update Facebook and Twitter after you go to bed?

Yes, anytime I wake up during the night

• Under 25: 19%
• Over 25:  11%

Yes, sometimes when I wake up during the night

• Under 25: 27%
• Over 25:  20%

Yes, as soon as I wake up in the morning

• Under 25:  32%
• Over 25:  21%

Will Twitter and Facebook take over the morning news show?

Maybe not anytime soon, but 16% of those under age 25 and 15% of those over 25 turn to their social sites for their morning news. If this trend continues, the morning news as we know it today could see some major changes.

Are iPhone users more addicted to social media sites?

iPhone users were extremely active on social sites at all hours of the day.  The study does not give solid reasons for this, but speculates, “We don’t know if it’s the device making it so easy to do social media things or the personality of an iPhone owner, but iPhone owners stand out in this study as more involved with social media; they use Facebook and Twitter more often and in more places.”

Here are some other stats worth checking out:

• 56%: Social media users check Facebook at least once a day.

• 12%: Social media users check Facebook every couple of hours.

• 40%:  Respondents who said they didn’t mind being interrupted for a message.

• 32%:  Respondents who said using the sites was not off limits while eating a meal.

• 7%: Respondents who said they’d check out a message during an intimate moment.

You can check out the full article at:

http://www.socialmediaexaminer.com/study-highlights-growing-social-media-addiction/