Think of social media as your voice and figure out what it is you want to be saying.

Instead of looking for ways to put it on auto-pilot and how to automate interactions, think of what you want your message to be and how you can use your social words to create it. In social media, your brand comes to life. It’s not about exaggerated movements and fake Mickey hugs any more.

Through Facebook, Twitter and blogs, your voice box has been turned on. You can either continue to be that robot or you can speak in a way that ties everything you’re doing together to create a fluid experience. You can make it so that you’re offline, online and everything-in-between interactions are all strengthened through the voice you existence of a new voice.

Your microphone is on. What are you saying?

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