Digital Diva • Social Media Consultants

Social Media Consultants - the end of the road?

@gordonmacmillan has posted a great article on The Wall blog (run by Brand Republic…Marketing Mag, Revolution etc.)

He draws on some insight from others about social media consultants being there to assist in the transition from social media being ’nowhere’ to ‘everywhere’. This is always the role of the consultant and it shouldn’t come as a surprise that now most freelance social media consultants are now looking for jobs in-house (or in agencies).

One thing I’m always passionate about it that social media isn’t something totally different. It’s just marketing in a different guise. All the same rules still apply. The best social media consultants (or ‘experts’) are great at marketing and have just learnt how to use social media in that context:

“I think the best ones always have and have come from a position where they know more about marketing than simply being able to explain Twitter and Facebook pages.”