It is becoming essential for companies to have a distributed presence on social networks
so they can respond quickly to online conversations about their brands, products and services.
Econsultancy’s Social Media and Online Brand Monitoring Report (June 2010)
This 11-page briefing, free to registered users, contains the latest market trends, best practice and statistics relating to online PR, brand monitoring and social media. It also contains an overview of market trends, tips for best practice, new statistics and useful resources for Online PR and social media specialists.
It highlights the need for companies to be able to respond in real-time.
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