Digital Diva • 31% of mums (moms!) seek out brands they like on Facebook

31% of mums (moms!) seek out brands they like on Facebook

Survey featured on AdAge in the USA:

31% of moms sampled proactively sought out brands they liked on Facebook and another 11% liked a brand after they saw that their friends had liked the it.

If we assume that some of the “other/NA” and article-based likes weren’t directed by the brand, we start getting to a majority of moms liking a brand without the brand having to market at all.

Some other quick findings:

About two-thirds of moms (68%) don’t mind having brands contact them through social media if they feel the content is relevant to them.
62% say that a positive product experience is the biggest motivator for them to talk with others about a brand. 33% most wanted to share coupons with friends.
72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)
29% report that email is still the top way that they want to hear from companies