Another day, another JESS3 infographic. This time, it’s a ‘Content Grid’ (v2) The Content Grid is a visual guideline that plots out two things: 1) who should create content and 2) how it should be distributed for the biggest sales impact.  Like everything on the web, content marketing has seem some incredible growth and changes over the past year, and our content grid needed an update. The latest grid illustrates the role content plays in helping brands meet business objectives and buyers reach their individual goals. The v2 also includes more information that the simple v1 - there is now an outline for measuring content marketing success included right on the graphic. To be honest, it is trying to show quite a lot of information and I’m not totally sure they have got it right. Still interesting though! Full-size infographic here   

Another day, another JESS3 infographic. This time, it’s a ‘Content Grid’ (v2)

The Content Grid is a visual guideline that plots out two things: 1) who should create content and 2) how it should be distributed for the biggest sales impact. 

Like everything on the web, content marketing has seem some incredible growth and changes over the past year, and our content grid needed an update. The latest grid illustrates the role content plays in helping brands meet business objectives and buyers reach their individual goals. The v2 also includes more information that the simple v1 - there is now an outline for measuring content marketing success included right on the graphic.

To be honest, it is trying to show quite a lot of information and I’m not totally sure they have got it right. Still interesting though!

Full-size infographic here

  

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  1. everythingfabulouspr reblogged this from digital-diva
  2. socialmediarosalie reblogged this from digital-diva
  3. lingjie reblogged this from futuresagencyblog and added:
    New framework of content marketing. A little hard to digest, but quite a interesting way to demonstrate an idea....
  4. sigmarfrota reblogged this from digital-diva
  5. futuresagencyblog reblogged this from digital-diva
  6. ubchant reblogged this from digital-diva and added:
    Very good layout matching information channel and communication goal.
  7. kimrandall reblogged this from digital-diva
  8. appvisor reblogged this from digital-diva
  9. digital-diva posted this

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