Social Media Conversion Funnel
Unbounce featured an article on their blog today (and flowtown also featured it), titled “The 7 Secrets to Social Media Conversion.”
There aren’t many examples yet of people doing Social Media for Conversion really well. Lots of companies are just getting started in Social Media, starting a Facebook page and not really knowing why.
It’s so important to understand what your ‘conversion’ is with any marketing channel, and that definitely includes social media. Are you trying to get a sale? An email signup? Are you trying to uplift your brand metrics (e.g. brand awareness, purchase intent)?
All your activity should be driving to that end point and you need to have the tools in place to measure the metrics.
43 notes
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piercingsfreehardcore liked this
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lyle-patenaude reblogged this from aboutwomm
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aboutwomm reblogged this from fossil009 and added:
Unbounce featured an article on their blog today (and flowtown also featured it), titled “The 7 Secrets to Social Media...
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fossil009 reblogged this from digital-diva
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postinspiration liked this
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digital-cruise reblogged this from digital-diva and added:
Good find Digital Diva, I dig it.
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mikedamazo liked this
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derrickbradley reblogged this from digital-diva and added:
It’s really interesting...see this social media conversion funnel visualized. I think this...
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digital-diva posted this
