Digital Diva

Social media is not about online at all. It’s about the same human interactions and collaborations that we have enjoyed offline for many many years. In fact for as long as human beings have been social animals.

Technology just lets us do more of these things, in different ways and, perhaps critically, with people we don’t know, that we are not near and at different times to them. Social media just lets us do things we have always done offline in bigger and better ways.

So it should be natural that we consider it as having offline implications as well as online ones. But too often we don’t.

Futurelab

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