Digital Diva

We’ve grown up with print, TV, radio, outdoor; these traditional ways of ‘talking at’ our customers.

Well, that’s not going to cut the mustard any more.

Yes we can still use those tried and tested methods to drive awareness and reach, but for those mediums to truly be effective, they must be supplemented with a conversation, a dialogue, an interaction. That is where digital media is going to enrich not only the user experience, but our own knowledge of customers and potential customers, it’s going to allow us to engage on a deeper level than ever before, it’s going to get us closer to advocacy and loyalty than has previously been possible.

Provided we take the time and resource to truly understand the benefits of each channel and apply it appropriately to our own brand and the customer segments we wish to target. It’s not without its pitfalls; of which there are many, but for those brands who invest the time and the resource, the rewards are bountiful.

I’m no expert and my navigation of the digital maze is ever ongoing, but as the wonderful Princess Jasmine so melodiously sang “it’s a whole new world.”

Ignore it at your peril!

Laura McBeth: Navigating the Digital Maze (please read the whole blog post, it’s very good)