Digital Diva

Working in Social Media really IS complicated…. From Buddy...

Wed, 23 May 2012 10:29:54 +0100

Working in Social Media really IS complicated….

"The 4 P’s are still with us, it’s just that they are a little more complicated in..."

Wed, 23 May 2012 10:12:48 +0100

“

The 4 P’s are still with us, it’s just that they are a little more complicated in today’s interactive, socially charged, real time world.

Product - Is now more often than not more than the tangible product itself but the whole customer experience around it

Price – The price is less of a constant than it used to be. With consumers today being able to in most cases get it cheaper elsewhere what differentiates a brand is the customer experience

Promotion -It’s not longer just brand to consumer messaging but also consumer to consumer and even manufacturer to consumer

Place - Well that can now mean anytime anyplace anytime anyhow

”

- Great article about Customer Experience

The Periodic Table Of SEO Ranking Factors

Tue, 22 May 2012 15:21:02 +0100

The Periodic Table Of SEO Ranking Factors

"The marketing industry needs more polymaths (dictionary definition = ‘a person of wide-ranging..."

Thu, 17 May 2012 11:44:58 +0100

“

The marketing industry needs more polymaths (dictionary definition = ‘a person of wide-ranging knowledge or learning’)

‘natural integrators’, or to put it another way, personalities who have the ability to talk across strategy, planning, buying, technology, data and measurement. These ‘polymaths’ tend to have a healthier balance between left and right brain.

They come up with big ideas but also make sure that those ideas are grounded, measurable and will deliver a return. They coach and nudge others towards great thinking. These people are the top marketers of the future.

Rather than putting out endless job specs for ‘data scientists’ or ‘ideation experts’ perhaps as an industry we should be looking for ‘marketing polymaths’, the talented chefs and chemists of the marketing world?

”

- Marketing needs more polymaths. More magic please, but underpinned by logic.

Great article.

"Last-click attribution, the most common measurement model used by marketers, undervalues social..."

Thu, 17 May 2012 10:35:37 +0100

“

Last-click attribution, the most common measurement model used by marketers, undervalues social media’s role in engaging customers earlier in the buying process.

First-click attribution more accurately captures the impact of social media, increasing its value by up to 94%.

This increased value may be significant enough to change how marketers prioritise investment in social media sites and allocate spend across digital channels.

”

- Social Media is your Shop Window « Blogger Network

However: it’s worth noting that I don’t agree with either first OR last click attribution - you need to consider the WHOLE journey.

Over half of UK youth using Twitter

Tue, 15 May 2012 10:14:49 +0100

Over half of UK youth using Twitter

Dancing About Architecture: A Field Guide to Creativity Brain...

Mon, 14 May 2012 01:01:26 +0100

Dancing About Architecture: A Field Guide to Creativity
Brain Pickings has a free weekly newsletter and people say it’s cool. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up., brainpickings.org

“It is the ability to spot the potential in the product of connecting things that don’t ordinarily go together that marks out the person who is truly creative.”
It seems endemic to the human condition that we’ll never cease…

“The mind, at its best, is a pattern-making machine, engaged in a perpetual attempt to impose order on to chaos; making links between disparate entities or ideas in order to better understand either or both.”

Facebook gauges interest in new way to monetize users:...

Sat, 12 May 2012 01:25:37 +0100

Facebook gauges interest in new way to monetize users: ‘highlighted posts’
Brittany Darwell, insidefacebook.com

Facebook is currently testing a way for users to pay to promote their posts at the top of friends’ News Feeds, a spokesperson confirms to us.
The test, which is limited to a small percentage of users including some in New Zealand,…

Interesting….

Infographic: The Digital Lives of American Momsnielsen.com May...

Sat, 12 May 2012 01:09:57 +0100

Infographic: The Digital Lives of American Moms
nielsen.com

May 11, 2012
Moms are at the center of their family’s offline life, so it’s little surprise that they’re also at the center of many of the biggest trends online as well. Whether to look up the latest product reviews or to connect…

"In order for online media to surpass traditional media budgets, the industry must further innovate..."

Fri, 11 May 2012 12:22:02 +0100

“

In order for online media to surpass traditional media budgets, the industry must further innovate in terms of scale and targeting.

This will involve delivering value above and beyond what advertisers are currently capturing from TV

”

- Why digital ad targeting is failing

"finance brands are putting more money into mobile because people who engage with financial content..."

Fri, 11 May 2012 12:18:43 +0100

“

finance brands are putting more money into mobile because people who engage with financial content and ads via mobile devices tend to be young (between the ages of 18 and 34) and affluent, with 48% having an income of $75,000 or better. Of these users, 55% are male.

They also are brand-loyal, saying they’re willing to pay more for a product they trust and stick to brands they like. This behaviour creates a strong opportunity for finance brands to begin long-lasting relationships with younger users

”

- Mobile ads most successful for financial brands

The role of social media in financial services...

Thu, 10 May 2012 23:57:16 +0100

The role of social media in financial services marketing
econsultancy.com

Posted 10 May 2012 21:52pm by Heather Taylor with 0 comments
Today, LinkedIn launched its inaugural Financial Services Summit in New York which focused on the role social media is playing in the financial services industry.…

Google’s ‘Sources’ displays search results...

Thu, 10 May 2012 23:49:50 +0100

Google’s ‘Sources’ displays search results with more info upfront
Jared Newman, macworld.com

Google is testing a new type of search result that provides extensive topic information alongside the usual list of links.

One to definitely keep an eye on… I’ve seen ‘Sources’ integrated with Android tablets also…

Don't make these 5 mistakes in your brand's Facebook timeline

Thu, 10 May 2012 12:27:16 +0100

Facebook’s new mandatory Timeline provides brands with significant opportunities to increase their social engagement.

Iconic and trusted organizations are already tapping into Timeline’s enhanced functionalities — and reaping the benefits. For example, the New York Times has populated its Timeline page with visuals and content dating back to the founding of the newspaper in 1851, while Buckingham Palace uses Timeline to document historical data as far back as 1705.

On the brand side, Coca-Cola is using Timeline to showcase its unique identity, while Starbucks uses Timeline as a consumer channel to tout both its company culture and global coffee brand.

But what blunders might you be making?

Social media gives new life to discontinued cosmetics

Thu, 10 May 2012 10:42:12 +0100

Many women spend a lifetime in search of the perfect shade of lipstick, the ideal moisturizer or the prettiest perfume, only to watch their hard-won favorite go the way of the dodo. Until recently, these consumers had little recourse other than to complain to manufacturers’ service centers, but now, thanks to social media, as well as company-run Internet chat lines, beauty companies are keeping closer tabs on which products their customers want brought back and responding to that demand with reissues, albeit in limited quantities and through select channels.

Can social media activity affect organic search rankings?

Tue, 08 May 2012 10:27:36 +0100

Can social media activity affect organic search rankings?

Facebook Launches Open Graph Action Links For...

Thu, 03 May 2012 20:01:15 +0100

Facebook Launches Open Graph Action Links For Apps
marketingland.com

Facebook applications will be getting a bit more customized thanks to a new Open Graph feature, action links. Instead of just liking an actionable item, apps will be able to leverage the Open Graph Platform to customize the links that a…

Facebook Edgerank: what marketers need to...

Thu, 03 May 2012 16:51:33 +0100

Facebook Edgerank: what marketers need to know
econsultancy.com

Posted 03 May 2012 11:29am by Kelvin Newman with 0 comments
It’s been nine months since I wrote the original Ultimate Guide to the Facebook Edgerank Algorithm. I was amazed to see the reaction to the piece.
It clearly…

Traditional CRM vs social CRM...

Thu, 03 May 2012 16:50:49 +0100

Traditional CRM vs social CRM (Infographic)
econsultancy.com

Posted 03 May 2012 16:12pm by Luke Brynley-Jones with 0 comments
Over the past two years Our Social Times has hosted social CRM conferences in London, New York and Paris.
It’s a fast-growing industry with many specialist…

Pinterest: Top 100 Digital Marketing Boards Ph.Creative,...

Wed, 02 May 2012 21:01:03 +0100

Pinterest: Top 100 Digital Marketing Boards
Ph.Creative, ph-creative.com

We all know that Pinterest is the rising star of the social space and growing at a breakneck speed. We also know that the use of Infographics is becoming one of the most important and popular ways to illustrate and share ideas on Socia…