Posts tagged facebook

31% of mums (moms!) seek out brands they like on Facebook

Survey featured on AdAge in the USA:

31% of moms sampled proactively sought out brands they liked on Facebook and another 11% liked a brand after they saw that their friends had liked the it.

If we assume that some of the “other/NA” and article-based likes weren’t directed by the brand, we start getting to a majority of moms liking a brand without the brand having to market at all.

Some other quick findings:

• About two-thirds of moms (68%) don’t mind having brands contact them through social media if they feel the content is relevant to them.
• 62% say that a positive product experience is the biggest motivator for them to talk with others about a brand. 33% most wanted to share coupons with friends.
• 72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)
• 29% report that email is still the top way that they want to hear from companies

Facebook metrics: 5 areas PR pros should measure By Arik Hanson

prarticles:

http://www.prdaily.com/Main/Articles/7886.aspx

If you work in the digital arena, you’ve most likely taken a look at Facebook Insights.

Many people manage online communities and need to track metrics and report to management on who and how many people are using a particular site.

Facebook doesn’t offer the most comprehensive suite of data, so some people have installed Google Analytics for more in-depth information.

But Insights can ably serve most brands, providing basic data that can tell you a lot about how you’re faring on the platform.

My question is this: Are people just reporting “likes” and basic interactions? Or, are they really diving into the Insights data, grabbing the right data and translating that into usable intelligence for the brand?

Here are five key metrics I’ve found useful. They will tell you how you can take that basic data and make it work for your organization’s online marketing efforts.

1. Tab Views. Just like reviewing Google Analytics on your blog, one of the first things you should know is where people are going on your site. Which tabs are fans viewing? On Insight, “Tab Views” is where you find out.

What to do with the data: I had a client who used Insights to learn that a decent number of folks were visiting his site’s Discussions tab. Only one problem: There was no content on the tab. This data alerted us to a missed opportunity. We came up with a strategy that will help us improve engagement with “fans” and ultimately help my client achieve its goals online.

2. External referrals. What are your biggest referral sources online? For most, this will probably be either your website or Twitter. Other sites will work their way into the mix, too. Why are those sites popping up? It’s your job to figure that out.

What to do with the data: This one depends on your goals. If you’re trying to drive people to your Facebook page from other channels, this is a great metric to check what’s working and what’s not.

If Facebook traffic isn’t necessarily one of your top goals, it’s still worth running down those obscure websites that drive people to your page.

Maybe it’s a site that picked up a blog post your CEO wrote a while back (maybe there’s a strategy there). Maybe it’s a single tweet someone with huge influence in your industry made a week ago. Whatever the case, it pays to investigate—remember, the more informed you are with rich data points, the more effective your decision-making will become.

3. Post feedback. You’ll find this data under “Interactions” in your Page Overview section. It measures the number of “likes” and comments made on the posts in your News Feed.

What to do with this data: You’re looking for the percentage increase month-over-month. If engagement and two-way feedback are two of your goals, this is a key stat to track. Don’t forget to check out the number of “likes” and “comments” throughout the month. Where were your spikes? Did they occur where you wanted them to occur? Did the number of “likes” and comments on a certain post surprise you? Grab all this information here.

4. Monthly Active Users. This metric represents the number of folks who have interacted with (“liked” or commented) or viewed (don’t have to be fans) your page or its posts.

What to do with this data: First, look at the percentage growth or decline month-over-month. That should give you a good indication of how many people are visiting and interacting with your page compared to the last couple of months.

Next, look at the number against the “Lifetime Likes” number directly to the left. How does it stack up?

Remember, the “Monthly Active Users” number doesn’t just reflect fans, it also picks up non-fans. So, again, if one of your goals is engagement, this comparison is a good one to grab—and it should be a pretty high ratio.

5. Page Views. This number represents the total hits to your Facebook page. It includes fans and non-fans (including those who aren’t logged in to Facebook). You can find it in the Users tab under “Activity.”

What to do with this data: Here’s where you can really see what days of the week people are hitting your page—and how the spikes correspond with your content. It might make sense to overlay this chart with the days you post. This is a great way to determine which posts might be encouraging fans to click on your actual page. (Remember, this isn’t about News Feed views; it’s about actual Facebook page views.)

Data Visualisation with Facebook

Information is beautiful.

Paul Butler, an intern in Facebook’s Data Infrastructure Engineering Team was interested in seeing how geography and political borders affected where people lived relative to their friends. He wanted a visualisation that would show which cities had a lot of friendships between them. His data visualisation turned into a surprisingly detailed map of the world. Not only were continents visible, certain international borders were apparent as well.

Read more about it here - Facebook Data Visualisation

Facebook Like & Dislike Stamps

Looking for the perfect stocking filler for your Facebook-addicted friends?

Firefox.com have the answer with their Facebook Like & Dislike stamps!

Digital Age Presents New Problems for Historians

Some of today’s children will grow up to be Presidents, artistic luminaries and notorious criminals. A century from now, long after they have completed their noteworthy deeds, historians and biographers will attempt to document their lives and times. And thanks to the shift from written to digital records, those scholars of a future past will face a challenge very different from the job of contemporary academics.

Through Twitter, Facebook and email, a child in 2010 will, over their life, produce a body of writing that dwarfs the collected output of even the most prolific Founding Fathers such as John Adams and Thomas Jefferson. This volume will shift the problems of historical research from the archeological recovery of rare texts and letters to the process of sifting through vast fields of digital information that weave through legal gray areas of corporate and private ownership.

“The problem we are going to face isn’t the loss of literacy, or the end of electricity, but having too much information,” said John Unsworth, dean of the University of Illinois’ Library School. “It’s the abundance problem, not the scarcity problem, that we should be focused on. There’s very little that isn’t recorded [these days]. The big problem we’re going to have is ‘I know it’s in there somewhere, but where is it?’”

» via [Live Science](http://www.livescience.com/)

 (via infoneer-pulse)

33% of young women check Facebook when they first wake up

…and 21% of women aged between 18 to 34 check Facebook in the middle of the night.

Read more at The Telegraph via beinggeekchic.

Did online election campaigning really influence 40% of voters?

The 2010 General Election was dubbed the UK’s first Digital Election with 56% of adults reading or seeing political information online during the campaign. Around 40% of the great British voting public said their voting intentions were influenced by online political campaigning. 

Digital channels including Facebook, blogs and political websites had the greatest impact on traditionally apathetic young voters aged 18 to 24.

This was the finding of a recent survey of 2,300 people by YouGov.

Despite the hype around Twitter’s potential influence in the run up to the election and the creative tools (e.g. 10 Downing Tweets below) being produced to analyse election content within this channel, only 5% of UK voters claim to have read any political content on the site. Among voters aged 18 to 24, Facebook was far more influential, with 36% reading political information from the site compared with only 13% on Twitter.

While ‘online mums’ were courted by Cameron, Clegg and Brown on sites such as Mumsnet,  blogs and forums were actually twice as popular among men (15%) compared to women (7%) as sources of political news and commentary.

Online video content was a focus for all the main political parties, however only 8% of the public watched political videos on site such YouTube during the General Election campaign, but this figure is significantly higher at 25% for 18-24 year olds.

Online advertising was also a prominent part of the online election campaign, with both Labour and the Conservatives investing in PPC and other online advertising campaigns on key sites.  According to the research 12% of adults and 25% of 18-24 year olds recall seeing online political advertising during the election campaign. They obviously weren’t doing enough though…

Changing My Mind covers one person’s online journey through the election: 

“I didn’t notice that many examples. From all the hot air generated about the power of social media I was expecting to be subjected to an Obama-style groundswell buffeting my sails.  This failed to materialise. Online display was low on the horizon and search advertising was absent.”

Was email a missed opportunity? Email was a cornerstone of Barack Obama’s campaign, but only seems to have made minimal impact in this General Election. Just 13% of those surveyed can recall receiving any emails from political parties and organisations in the run up to May 6th.

So…from reading a few articles that contributed to this blog post, chatting to friends and my own experience, I’m surprised to see that people influenced by online was as high as 40%. I found that ‘traditional media’ and debates with friends actually influenced me far more than anything online did.

Do you all agree? Did you see anything that swayed you? …or did you just vote the same as ever? 

The privacy debate continues…

James Wheatley at Swamp has written an excellent blog post at Swamp.co.uk about his thoughts on the current Facebook privacy debate.

“We are not prepared to pay for services and content, yet are unhappy when companies use our data to sell advertising.”

There is already some interesting comments and debate.

Give it a read…what do you think? Is he right? 

http://www.swamp.co.uk/digital-marketing/technology_interfaces/having-our-cake-and-eating-it

Facebook ‘Gross National Happiness’ App

The app analyses words in status updates like “awesome” or “tragic” to track changes in the collective emotional state of its users.

When Facebook applied the methods to the USA last year, it found that happiness went up on holidays and down when celebrities like Michael Jackson or Heath Ledger passed away. While the results of the study weren’t surprising, the idea of using status updates to measure national happiness was a novel one.

As you might have expected, residents of each country become happier on that country’s holidays and during big events — for example, Spain is happier on Saint Jordi’s Day and U.S. residents are happier around the time of the Super Bowl. Dips in happiness also correspond with major sports defeats. Even bigger dips accompanied natural disasters like earthquakes.

There were also some cases of small increases of negativity accompanying big leaps in positivity. Not everyone has a great Christmas thanks to travel stress or family drama, so it’s no surprise that the negative comments go up a little bit at that time of the year too. 

Play with the app yourself at Facebook’s website to see what insights you can conjure up.

(via Mashable)